Episode 7

Episode 007 - How to market your business during a global crisis (Short Pop-Up episode)

Published on: 10th March, 2022

Today's episode is an extra pop up episode. I decided to do an extra episode because I was hearing from so many business owners that they were really unsure about how to market their businesses right now and how to help with the humanitarian crisis happening in Ukraine.

So hopefully this episode will give you some practical ideas that you can implement in your business as well as what I'm doing in mine.

If you would like to attend my Ukraine fundraiser please check: bit.ly/letssupportukraine

The event will be hosted at www.malmaison.com

Music software provider mentioned in the podcast for their fundraiser: www.mixedinkey.com & the Mixed In Key Fundraiser https://donate.wck.org/team/412053

Liks for information about the Ukraine War:

www.twitter.com/kievindependent

www.guardian.com

Here's a guide to this episode

(0.00) Intro (1.03) Hard times and our response (1.52) Here are some things you could do to help (4.05) What I'm doing in my business and hopefully this will give you some inspiration (5.45) The process I went through before I launched my event and what I did to organise it (7.48) The link to the event is in the shownotes (8.11) I'd love to hear from you (8.25) How to market your business in a global crisis, some steps to follow. (9.35) Outro, what's coming in the next episode, 'The problem with online courses'.

Loved the podcast? What to do next:

Welcome to the podcast and please feel free to binge on some of the other episodes which are coming up and make sure that you subscribe on your favourite podcast platform, so that you never miss an episode.

If you are enjoying the podcast please share it with your friends and leave a review as that makes a huge difference to a small business like mine.

If you want to grow your business, first you need to grow your audience. I have some great free resources to help you: https://www.nikihutchison.com/free

To learn more about me, Niki Hutchison, and to join my Audience Growth Collective click:

About Niki Hutchison and the Audience Growth Podcast

Welcome to the Audience Growth Podcast. I'm Niki Hutchison, a Business and Marketing Expert and passionate supporter of Female Founders. I work with clients large and small to help them understand how to use marketing to grow their audience because a bigger audience means bigger sales. Learning how to market your business really is the difference between success and failure.

On the Audience Growth Podcast I will be teaching you how to grow your audience, a community of people interested in what you do and I'll be sharing how to turn them from browsers into buyers, from followers into customers. I'll also be inviting very special guests how to join me so you can learn from their experiences growing brands, businesses and audiences too.

I've grown both of my businesses using predominantly organic marketing, that's marketing that costs nothing or very little. I believe getting your organic marketing right first is vital before spending any money on ads. It's the perfect way to grow an engaged audience around your business. As a listener of the Audience Growth podcast you're going to learn how to do it.

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About the Podcast

Audience Growth Podcast
Supercharge Your Business Without Spending Money On Ads
Welcome to the Audience Growth Podcast. I'm Niki Hutchison, a business and marketing expert and passionate supporter of female founders. I work with clients large and small to help them understand how to use marketing to grow their audience because a bigger audience means bigger sales. Learning how to market your business really is the difference between success and failure.

By listening to the Audience Growth Podcast, you will learn how to grow your audience, a community of people interested in what you do and how to turn them from browsers into buyers, from followers into customers.

I also invite very special guests onto the show so that you can learn from their experiences growing brands, businesses and audiences too.

I've grown both of my businesses using predominantly organic marketing, that's marketing that costs nothing or very little. Getting your organic marketing right is crucial, before you spend any money on ads. Organic marketing is the perfect way to grow an engaged audience around your business and as a listener of the Audience Growth Podcast, you're going to learn how to do it.