Episode 46

Episode 046 - Why hosting an event could be a great idea for your business

Published on: 2nd December, 2022

About Niki Hutchison and the Audience Growth Podcast

Welcome to the Audience Growth Podcast. I'm Niki Hutchison, a Business and Marketing Expert and passionate supporter of Female Founders. I work with clients large and small to help them understand how to use marketing to grow their audience because a bigger audience means bigger sales. Learning how to market your business really is the difference between success and failure.

On the Audience Growth Podcast I teach you how to grow your audience, a community of people interested in what you do and how to turn them from browsers into buyers, from followers into customers. I also invite very special guests to join me so that you can learn from their experiences growing brands, businesses and audiences too.

I've grown both of my businesses using predominantly organic marketing, that's marketing that costs nothing or very little. I believe getting your organic marketing right first is vital before spending any money on ads. It's the perfect way to grow an engaged audience around your business. As a listener of the Audience Growth podcast you're going to learn how to do it.

Episode 46

On today's episode of the Audience Growth Podcast I'm diving into how you could create (and promote) an event that will help you grow your audience and your business.

I also share details of how I've used events to grow both of my businesses AND a brand new event for small business owners and entrepreneurs that I'm hosting with some awesome business friends and guests in Edinburgh in February 2023.

Adventures in Marketing is a full-day event that will show you the fun, adventurous and exciting side of marketing your business. Tier 1 Early Bird tickets are currently available at www.adventuresinmarketing.uk - will you join us on this epic adventure?

I've recently become an Adobe Express Ambassador and in this episode share why I'm such a fan and how using Adobe tools has changed my business for the better - and could change yours too!

Find out more and sign up at www.adobe.com/express

You will also find my interview with Co-Founder of ContentCal (now part of the Adobe family of companies), Andy Lambert, on Episode 9 of the Audience Growth Podcast https://audience-growth-podcast.captivate.fm/episode/episode-009-in-conversation-with-andy-lambert-contentcal

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If you want to grow your business, first you need to grow your audience. I have some great free resources to help you: https://www.nikihutchison.com/free

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About the Podcast

Audience Growth Podcast
Supercharge Your Business Without Spending Money On Ads
Welcome to the Audience Growth Podcast. I'm Niki Hutchison, a business and marketing expert and passionate supporter of female founders. I work with clients large and small to help them understand how to use marketing to grow their audience because a bigger audience means bigger sales. Learning how to market your business really is the difference between success and failure.

By listening to the Audience Growth Podcast, you will learn how to grow your audience, a community of people interested in what you do and how to turn them from browsers into buyers, from followers into customers.

I also invite very special guests onto the show so that you can learn from their experiences growing brands, businesses and audiences too.

I've grown both of my businesses using predominantly organic marketing, that's marketing that costs nothing or very little. Getting your organic marketing right is crucial, before you spend any money on ads. Organic marketing is the perfect way to grow an engaged audience around your business and as a listener of the Audience Growth Podcast, you're going to learn how to do it.