Episode 10

Episode 010 - How much do you really know about your customers?

Published on: 25th March, 2022

On today’s solo episode I’m going to walk you through how to really understand your audience. Why? Because this is something that truly can make or break your business. I like to approach things differently in a way that has got better results both for me in my business and for my clients and that’s what I’m going to walk you through today.

You can download the two workbooks which go with this episode via the links below:

Product Positioning Framework Workbook

https://www.nikihutchison.com/s/Product-Positioning-Framework.pdf

Understanding Your Ideal Customer Workbook

https://nikihutchison.com/s/Understanding-Your-Ideal-Customer-Workbook.pdf

Join My Community: www.facebook.com/groups/audiencegrowthcollective

Also mentioned in this episode:

Reddit: www.reddit.co

Loved the podcast? What to do next:

Welcome to the podcast and please feel free to binge on some of the other episodes as well as making sure you subscribe on your favourite podcast platform, so that you never miss a future episode.

If you are enjoying the podcast please share it with your friends and leave a review as this really does make all the difference.

If you want to grow your business, first you need to grow your audience. I have some great free resources to help you. You can download them here: https://www.nikihutchison.com/free

To learn more about me and to join my free community, the Audience Growth Collective click:

About Niki Hutchison and the Audience Growth Podcast

Welcome to the Audience Growth Podcast. I'm Niki Hutchison, a Business and Marketing Expert and passionate supporter of Female Founders. I work with clients large and small to help them understand how to use marketing to grow their audience because a bigger audience means bigger sales. Learning how to market your business really is the difference between success and failure.

On the Audience Growth Podcast I teach you how to grow your very own, engaged audience, a community of people interested in what you do. I share how you can turn them from browsers into buyers, from followers into customers. Every third episode, I also invite a very special guest to join me so you can learn from their experiences growing brands, businesses and audiences too.

I've grown both of my businesses using predominantly organic marketing, that's marketing that costs nothing or very little. I know from experience that getting your organic marketing right first is vital, before spending any money on ads. Organic marketing is the perfect way to grow an engaged audience around your business. And as a listener of the Audience Growth podcast you're going to learn how you can do it.

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About the Podcast

Audience Growth Podcast
Supercharge Your Business Without Spending Money On Ads
Welcome to the Audience Growth Podcast. I'm Niki Hutchison, a business and marketing expert and passionate supporter of female founders. I work with clients large and small to help them understand how to use marketing to grow their audience because a bigger audience means bigger sales. Learning how to market your business really is the difference between success and failure.

By listening to the Audience Growth Podcast, you will learn how to grow your audience, a community of people interested in what you do and how to turn them from browsers into buyers, from followers into customers.

I also invite very special guests onto the show so that you can learn from their experiences growing brands, businesses and audiences too.

I've grown both of my businesses using predominantly organic marketing, that's marketing that costs nothing or very little. Getting your organic marketing right is crucial, before you spend any money on ads. Organic marketing is the perfect way to grow an engaged audience around your business and as a listener of the Audience Growth Podcast, you're going to learn how to do it.