Episode 120

The Best of The Audience Growth Podcast Ep. 4 - 9 things to do when business is slow

Published on: 12th April, 2024

Our fourth 'Best of' episode is the second of three of my solo episodes about how to make more money in your business.

So your clients have gone quiet and the bookings and orders have slowed to a trickle. Do you hit panic stations and throw (lose) loads of money on some hasty ads or maybe simply close the curtains and binge Netflix for the day?

Don't do that! Instead I've got nine great ideas of things you can do during the quiet times, things will help you streamline your business and help get those customers flocking in again.

Bon Tot Children's Store: https://www.bon-tot.com/

Here's a guide to this episode

(0.00) Intro (1.44) It's unavoidable that you will have quiet periods, there are always going to be peaks and troughs. (2.40) Maybe it's OK to have a bit of a break, take a breath and take a step back (3.30) Time to put efficient systems in place (5.21) Review your offerings (7.22) Review your website and set up your web SEO (9.18) Make sure your social media places are consistent (9.45) Start studying, find a mentor or join a group programme (10.14) Reach out to previous clients and customers (11.20) Plan your content ahead and get a bank of content ready (12.37) Initiate Collaborations (15.15) Don't freak-out (16.00) Outro, my next episode 'Things you can do today to grow your audinece without spending money on ads

Loved the podcast? What to do next:

We all need great support and people around us to grow, my memberships The Marketing Insiders Club and The Charge are open right now. Check them out and choose the level that matches the level you want to reach in business: https://www.nikihutchison.com/memberships

Take the Marketing Powerhouse Quiz, it's designed to take your business to new heights no matter where you are currently on your business and marketing journey. Answer 30 quick-fire questions and I’ll send you a personalised marketing report with insider tips to help you supercharge your business success, skyrocket your leads, sales and marketing expertise. And the best part? It takes around 3 minutes to complete!

As well as listening to today's episode, why not binge on some of the others and make sure that you subscribe on your favourite podcast platform, so that you never miss an episode in the future.

If you are enjoying the podcast please consider sharing it with your business friends and leaving a review as that makes a huge difference to a small business like mine.

If you want to grow your business, first you need to grow your audience. I have some great free resources to help you: https://www.nikihutchison.com/free

To learn more about me, Niki Hutchison, and to join my Audience Growth Collective click:

About Niki Hutchison and the Audience Growth Podcast

I'm Niki Hutchison, a Business and Marketing Expert and passionate supporter of Female Founders. I work with clients large and small to help them understand how to use marketing to grow their audience because a bigger audience means bigger sales. Learning how to market your business really is the difference between success and failure.

On the Audience Growth Podcast I teach you how to grow your audience, a community of people interested in what you do and share how to turn them from browsers into buyers, from followers into customers. I also invite very special guests to join me so you can learn from their experiences growing brands, businesses and audiences too.

I've grew both of my businesses to over six figures using almost exclusively organic marketing, that's marketing that costs nothing or very little. I believe getting your organic marketing right first is vital before spending any money on ads. It's the perfect way to grow an engaged audience around your business. As a listener of the Audience Growth podcast you're going to learn how to do it.

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About the Podcast

Audience Growth Podcast
Supercharge Your Business Without Spending Money On Ads
Welcome to the Audience Growth Podcast. I'm Niki Hutchison, a business and marketing expert and passionate supporter of female founders. I work with clients large and small to help them understand how to use marketing to grow their audience because a bigger audience means bigger sales. Learning how to market your business really is the difference between success and failure.

By listening to the Audience Growth Podcast, you will learn how to grow your audience, a community of people interested in what you do and how to turn them from browsers into buyers, from followers into customers.

I also invite very special guests onto the show so that you can learn from their experiences growing brands, businesses and audiences too.

I've grown both of my businesses using predominantly organic marketing, that's marketing that costs nothing or very little. Getting your organic marketing right is crucial, before you spend any money on ads. Organic marketing is the perfect way to grow an engaged audience around your business and as a listener of the Audience Growth Podcast, you're going to learn how to do it.